GTM in 2026: How Lean Teams Can Scale Execution Without Scaling Headcount

You have the strategy – but execution is where things break down. The 2026 State of Value Creation Benchmark, conducted by York IE in partnership with the Magnuson Center for Entrepreneurship at Dartmouth, found that GTM execution is one of the most significant operational challenges facing scaling companies. The gap between a solid go-to-market plan and actually running it keeps widening – more channels, more data, more process, same headcount. This session will offer a practical framework for using AI automation to close that gap, including a real-world look at how one company eliminated that gap.