Founder-led Sales: When & How to Build Out a Sales Org

The best founders don't hand off sales - they master it first. In the early days, staying in the trenches means staying close to customer pain, capturing feedback that shapes your roadmap, and building the trust that no hired rep can fake. But the goal is to process yourself out of the job. This session covers when to make that move, and who to hire when you do. Led by a multi-exited founder, YC alum, angel investor, and 20+ year startup mentor, expect hard-won pattern recognition on finding that rare operator with the grit to build systems that scale.